In the meantime, comment below your LinkedIn experience and what all you do to boost user engagements. I’ll be back with another experiment or study soon. And LinkedIn algorithm changes won’t be a cause of worry anymore. When you offer value and people resonate with your posts, they’ll engage and they’ll wait for your posts. But you can still lead.īuild your authority and interact with your community. It might not be the organic social media platform it used to be. The organic reach of LinkedIn posts has taken a hit for sure. And now, more users will have to pay for LinkedIn Ads to boost their posts and reach their audience. And as LinkedIn saw an increase in daily log-ins, they found an opportunity for monetization. From document sharing to videos, and audio messages to reactions on posts, LinkedIn made a plethora of major and minor developments. Monetizing efforts by LinkedIn –Īs more content creators joined LinkedIn, many new features were introduced to keep them engaged.And with the huge influx of posts, the average reach went down. Marketers also became active as they found LinkedIn to be the best social media for organic reach. Many users, who weren’t active earlier, started posting on LinkedIn. Because of the coronavirus pandemic and country-wide lockdown, people began networking on LinkedIn. In the last few months, the popularity of LinkedIn grew manifold. The probable reasons for this behaviourĪs per my observations, the following are the reasons for this changed behaviour of LinkedIn algorithm – But with my recent posts, I noticed interaction from my connections and followers only. Earlier, I used to see engagement from many people who weren’t even connected. Yes, the average reach of my LinkedIn posts tipped down 30% within a matter of days.Īnd because of the reduced reach, the user engagement in those LinkedIn posts suffered too. Iii) After that, I calculated the percentage difference. Ii) Then, I averaged the reach of the recent posts. And during the time, when LinkedIn algorithm favoured my posts, the average reach came out to be 1322 per post. I) I calculated the average reach of a bunch of posts (and not only the top ones). Normally the larger the red dots are in the outages and problems map, the more likely that Linkedin is down right now. And as you can see, these posts reached to only around 1000-2000 people.Ī significant downfall, indeed. Disclamer: The outage map for Linkedin down status shows the geo locations of people that are asking questions like 'Is Linkedin down right now or Is Linkedin currently having problems and outages'. Here too, I didn’t include the posts which had 10,000+ views. The table below lists the data of some top-performing recent posts (at the time of writing). However, the stats from the later posts weren’t so promising. Then, the two text posts reached 4000+ and 9000+ people each. And the table below lists the statistics of some best performing posts when I received a good LinkedIn organic reach.įor this experiment, I excluded those posts which reached to more than 10,000 people.Īs you can see from the data, one image post had 6000+ views, while another one crossed 2000 views. I picked up random posts from the last two months and noted down their stats. The trend in LinkedIn’s organic reach – My experiment The probable reasons for this behaviour.The trend in LinkedIn’s organic reach – My experiment.Is LinkedIn down for you too? Don’t worry, we are keeping a continuous tab on all related developments, and will continuously update this page with relevant info. Going by Down detector – the service that gives information about outages – LinkedIn is indeed encountering some issue in the UK and other region as can be seen in the live outage map below. #LinkedIn is down … and it its treating it like a amicable break up “it’s not you. The Android app doesn’t load the site, then it does, then it says I don’t have a profile. Here’s how some of the complainants word the seems to be down? The site doesn’t load, then says ‘We’re getting things cleaned up.’. We’ll be back soon” (as can be seen in the image below). We’ve seen many users across micro-blogging site complain about the same.Īs per reports, the site is not loading and users get to see a notification stating “We’re getting things cleaned up. For those of you who are trying to get your head around why LinkedIn isn’t working for them, well, find solace in the fact that you aren’t the only one facing this glitch at the moment.
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